Amazon Prime Video - Opener
_____________________________________________________________________________________________________
A brand refresh for one of the world’s biggest streaming services welcomes fans of all kinds to a universe of entertainment. Working in close partnership with the Global Brand team at Amazon, Future Deluxe crafted and brought to life a new cinematic opener for Prime Video, reimagining the Prime Video experience in motion for a global audience of over 200 million people.
Building off of the new brand identity that Pentagram was establishing in tandem, we were challenged with capturing this new brand personality while ensuring the opener would be flexible enough to sit comfortably in front of the myriad content that Prime Video offers.
|Role'
Design, Concept, Animation
'Studio|
Future Deluxe
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/a5689235-1f68-4f47-99e6-34ecc0df319c_rw_1920.jpg?h=835332090f43424a711e7eb57e3502cd)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/df7aac42-46a3-4e14-bd52-cb6c4cc9cff0_rw_1920.jpg?h=d6eb8485234113ea6da1528992176d57)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/d38cfa15-410e-46d0-99a4-bbdd930304e4_rw_1920.jpg?h=f2ab8efb5185c4aa839588a0193d0d45)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/c2d1133a-41aa-4382-80b8-6f8d7516f3c3_rw_1920.jpg?h=d68dcc9e9758cbab91f915a6c0ad1709)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/fb495b89-1c4d-4f3c-ac15-5199ef9c37e4_rw_1920.jpg?h=3f6a495f0e3359663cd21137fc2338a2)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/cc020a94-2796-40c4-9d75-b7e24c3dcfdb_rw_1920.jpg?h=9bc32227d8913503a092f7b66430cadf)
Design Development
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/e071419e-9524-44a9-a3ed-05a4cc1bd479_rw_1920.png?h=5ee853424982f5c2347eff435fd0a98d)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/80b622c9-d51f-44c9-8ab8-0880c2910025_rw_1920.png?h=ac9fb2147a54c05f03119ddb7e40a793)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/0218afa7-fff1-448c-b7e9-3668792297d1_rw_1200.png?h=5bfb36e7f487c18480e04e77c0f60e61)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/89ff20c9-72ef-4279-924b-52231dc95539_rw_1920.png?h=5a8ef4b61339255a115f0b2e2de28c9b)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/d5dba856-1efa-4504-8ad2-ad1a3e1880d2_rw_1200.png?h=5a29bd83589742afc1902a262ce3e4ba)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/78d860da-2b21-45a8-81ad-205581da598e_rw_1920.png?h=088d30ba77ef4670eefdd29f77b7fe37)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/1519c528-ebe8-4cb7-9cd9-308a6decd007_rw_1200.gif?h=4927952645f721258bc0ed3a4593f198)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/c530cac6-6201-465e-a3a1-ee3d4874775d_rw_600.gif?h=3ad2803323590312ee4ae89e3bba9701)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/669e372f-9f99-4c4d-b6e9-fa35eb9255d2_rw_1200.gif?h=a2910a45add685b9e9bb29835ccc27f3)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/8e457539-ee14-4789-b05d-84a60f63b5ca_rw_1920.png?h=aa1306b228006e5aa7fd6342fdf65294)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/41dca129-07df-4097-becf-f63fc6e73efc_rw_1920.png?h=eedd1310e5ff574916b572d57f945af6)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/25d5afdb-3f5f-4513-99ee-0300e2667b71_rw_1920.png?h=6eb6685673ceeabdbbd232e9a95e170d)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/570ca33d-89c0-4427-a3f0-d28ed336c0ad_rw_1920.png?h=8e5a01bc9dd19a869992e31549cd42cc)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/221ff65e-d3b2-4580-8312-0af88f1a5919_rw_1920.png?h=08712bdd5deb687941eb99d3dcc866a9)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/3388905c-96f2-4b21-808e-86b6a2102e2d_rw_1200.png?h=ee6f0622504a6fb14891a8a260545997)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/b17c1890-28a2-41c6-b0ac-2cdf072de4f5_rw_1920.png?h=f5edf5fb76ff91b0ccebf6232ea10ffb)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/3e912024-77f5-4e36-b680-a372b69c6e3a_rw_1920.png?h=634b6f40475ca8d927e79b6ac618b192)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/154c3634-46d1-4c23-9087-32ab4f01d79f_rw_1920.png?h=b3ccfd4903766837217bb0e9e1f5be3e)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/db18b865-dda2-4994-8952-f2571d0c0a74_rw_1200.gif?h=c91d7f34468b350b2b706afef9fc8e82)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/61d0004b-3bbd-4323-8842-97e76c958a1d_rw_600.gif?h=3e71abcc7080e5f0b8c090d9ebcd5cf2)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/030ee846-3703-426b-849a-1d35144f39cd_rw_600.gif?h=44274d5360cabf06c0f9de9449c88a22)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/19336da6-f08b-4892-b527-86782aa15691_rw_600.gif?h=e502146c98fd46ad7c89f81e5b359110)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/1fceb628-1700-4eb0-a505-36637b5fa90a_rw_600.gif?h=3daff56d3737c622ffd7ea56bc6fe16a)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/ce46b91e-022d-4034-bad4-ce6dd36373ad_rw_1200.gif?h=3f40c497fcf69194760918b86bc6f331)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/7c01b25e-950a-46b4-9906-91253d94da80_rw_1200.gif?h=fd89d598675b1cbfb40d1f1b132b1df6)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/3f3d95ac-4ff0-4d54-bc9b-8f7ef9cce148_rw_600.gif?h=12f0f43979fdacd14e78ed06e6054eda)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/51111230-d2d1-425d-a9e3-82b7c33770f2_rw_1200.gif?h=70941cafc8e37c8b06aa5a8f68812f58)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/6ba9bffd-044a-4bd9-93cb-2236744b9b8c_rw_1200.png?h=2c3ad9af6aa23261a84e1f2d6a15062b)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/9d1d08d0-f2d4-4947-8b69-e02b3603e549_rw_1920.png?h=b5c2971e11c6e4223a0ec01fc7a67193)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/c7d36d60-3817-4cce-8f37-c0099f056c7b_rw_1200.png?h=454e17228e02e015d2a713810f9db8a7)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/9667e017-2e43-48d7-9ade-e781f5fcf681_rw_1920.png?h=111fe5bf3c79657a075565e3592d64d0)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/9eb914af-b77a-46db-9711-7ff591a68719_rw_1920.png?h=0d55b2b98356165e806ca86de15c91b0)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/05f4094c-49c2-4bcd-86b8-2fa31416ac42_rw_1920.png?h=3ac8327baf8c73d4a1a6a49aff0a258a)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/dde9b531-3b27-4b98-abd2-1db8716bc5e8_rw_1920.png?h=558069f73c04f738a63565f06ddf4dbe)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/a2579e2a-a99b-488d-bb05-3e0eb05b6030_rw_1200.png?h=008d2552d2d0923227f7cb4eaabcd4ce)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/c90fbea9-d19f-4caa-af02-e4588bd35ff3_rw_1920.png?h=d7ff0aea357f47f0f479579245078d00)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/46095f82-7afb-447d-baac-ac97ee75f996_rw_1920.png?h=0e4f71f309343a967bac8cfd070db5b8)
![](https://cdn.myportfolio.com/4d008643-078c-4277-84ec-a894ee8149f5/1cd25a87-7ddf-41bc-b297-80b77d24eac1_rw_1920.png?h=063545e7d8246c08d968ab6be4b1390a)