Amazon Prime Video - Opener
A brand refresh for one of the world’s biggest streaming services welcomes fans of all kinds to a universe of entertainment. Working in close partnership with the Global Brand team at Amazon, Future Deluxe crafted and brought to life a new cinematic opener for Prime Video, reimagining the Prime Video experience in motion for a global audience of over 200 million people.
Building off of the new brand identity that Pentagram was establishing in tandem, we were challenged with capturing this new brand personality while ensuring the opener would be flexible enough to sit comfortably in front of the myriad content that Prime Video offers.
Design, Concept, Animation